Taste of Italy is Los Angeles’ premiere Italian Food and Wine event featuring award-winning restaurants and wineries, with fantastic entertainment in a spectacular setting.

Saturday, September 23, 2023

TASTE OF ITALY AT A GLANCE

Taste of Italy, Southern California’s Premiere Italian Food and Wine Event, offers unique and fully customizable activations for over 75 partners each year. Benefiting a 501 (c) 3 non-profit organization, Taste of Italy offers exceptional opportunities to:

– Connect with 2,500 upscale consumers, 53% of which have a household income of $350,000+
– Launch a new product or expose your brand
– Showcase your philanthropic efforts
– Ensure a high return on investment with exceptional media value
– Entertain clients

ABOUT TASTE OF ITALY

Taste of Italy is Los Angeles’ premiere Italian food and wine event, featuring the region’s best Italian restaurants, authentic products, and world-class wines, with live performances in a spectacular, historic setting.

For one evening, the heart of historic downtown Los Angeles is transformed into a charming piazza, where 2,500 italophiles join celebrities, dignitaries, and philanthropists to eat, drink, and mingle at this upscale, ticketed event.

WHY SPONSOR TASTE OF ITALY?

Sponsoring Taste of Italy, a benefit for the Italian American Museum of Los Angeles, a 501 c (3) nonprofit organization, provides the opportunity to connect with one of Southern California’s most affluent, sophisticated, well-traveled, and crosscultural audiences who value your commitment to the community.

Taste of Italy receives significant media attention from the largest media outlets in the region.

We are happy to work with you to create a customized campaign to reflect your budget and marking goals.

TASTE OF ITALY OVERVIEW

When: Saturday, September 23, 2023

Where: The 400 block of North Main Street in Downtown L.A.

Demographics: The event draws a diverse group of over 2,500 attendees, most of whom are educated professionals, earn in excess of $250,000 annually, and are interested in cuisine, travel, and fine living. Over 65% of the attendees are between the ages of 25 and 55.

Highlights: Dozens of fine Italian restaurants, purveyors of fine foods, and world-class wines, as well as Michelin star chefs, live entertainment, demonstrations, dignitaries, and celebrities.

Media Coverage: Taste of Italy receives extensive coverage from media outlets including KTLA, KNBC, KCRW, KABC, the Los Angeles Times, Los Angeles Magazine, over 100 cable channels, and dozens more.

TITLE SPONSOR $50,000

ONE AVAILABLE

– Named official product or service of event
– Company incorporated into media interviews and PSAs as permitted
– Logo included on 100 light pole banners displayed on busy thoroughfares
– On-site opportunities for product display
– Year-round collaboration opportunities
– Naming of VIP/Premiere entrance
– Opportunity to co-brand Taste of Italy gift bags (2,500)
– Company listed as title sponsor in all event promotional materials
– Podium recognition at event
– Dedicated social media posts
– Recognition as title sponsor in museum newsletter, website, and social media
– Two reserved tables for ten at Taste of Italy

PLATINUM SPONSOR $25,000

THREE AVAILABLE

– Company incorporated into media interviews and PSAs as permitted
– Logo included on 50 light pole banners displayed on busy thoroughfares
– Company included in all event promotional materials
– Naming of general admission entrance
– Recognition as Platinum Sponsor in museum newsletter, website
– Podium recognition at event
– Three dedicated social media posts
– Reserved table for ten at event

GOLD SPONSOR $15,000

THREE AVAILABLE
– Company incorporated into media interviews as permitted
– One 10’ x 10’ corporate hospitality tent in premiere location at event or reserved table for ten at event
– Inclusion in all event promotional materials
– Recognition in museum newsletter, website
– Podium recognition at event
– Two dedicated social media posts

SILVER SPONSOR $10,000

FIVE AVAILABLE

– Company incorporated into media interviews as permitted
– Company included in all promotional materials
– Reserved table for ten at event
– Podium recognition at event
– Recognition in museum newsletter, website
– Two dedicated social media posts

BRONZE SPONSOR $6,500

TEN AVAILABLE

– Company name and logo listed in select promotional materials
– Reserved table for ten at event
– One dedicated social media post

PLEASE INQUIRE ABOUT THE FOLLOWING OPPORTUNITIES:

– Categorical exclusivity
– Corporate hospitality tent
– Chef’s stage sponsorship
– PSA inclusion
– Light pole banner campaign
– Media dinner
– Product placement
– Bar sponsorship
– Naming recognition for VIP welcome cocktail and/or welcome bite
– Entertainment and/or valet sponsor
– Gift bag branding
– Floral sponsorship

Why Sponsor Taste of Italy?

Participating in Taste of Italy, Los Angeles’ premiere Italian Food and Wine event, provides the opportunity to connect with upper-income, sophisticated, cross-cultural audiences from Southern California and beyond. Drawing over 2,500 attendees, including dignitaries, civic leaders and celebrities, the event delivers a unique combination of excellent media value, product placement and client entertainment options.

Taste of Italy receives significant media attention, including coverage from the most-watched networks in Southern California. Through a variety of marketing opportunities, Taste of Italy sponsors receive an average of $300,000 in advertisement value.

Proceeds from Taste of Italy support educational programming and other initiatives related to the Italian American Museum of Los Angeles’ mission. The IAMLA is a 501 (c) 3 charitable organization.

About Taste of Italy and the Italian American Museum of Los Angeles

Taste of Italy benefits free educational programs for youth at the Italian American Museum of Los Angeles (IAMLA). The IAMLA is a twenty-first-century interactive museum that features an award-winning permanent exhibition as well as temporary exhibits and programs. Admission to the museum is free and each year the IAMLA welcomes tens of thousands of low-income families and students, many of whom attend Title I schools. Among the educational programs and resources the IAMLA provides are free arts and culture experiences, California Education Standards–based curricula, guided tours, and internships. The museum is located in the historic Italian Hall in downtown Los Angeles, a building constructed in 1908 in what was then the heart of the city’s Italian enclave. The IAMLA is a 501(c)3 nonprofit organization.