Sammy Perricone is the marketing director for Perricone Farms and Perricone Juice, which was born out of a company founded by his grandfather 80 years ago. What began as a humble produce cart in the 1930s grew to become the Sam Perricone Citrus Co. Inc., the nation’s largest wholesale distributor of oranges, lemons, tangerines and grapefruit. Today, the family-owned Perricone Farms remains a marketplace leader of fresh juices, guided by old-fashioned family values, and is the largest manufacturer of fresh-squeezed juice in the Western United States.